Marketing Diploma (D25120)
Diploma
Fully Online Option Available
The Marketing & Retailing curriculum is designed to provide students with the knowledge and the skills necessary for employment and growth in the marketing profession. Marketing professionals identify the strategies and techniques used to attract customers to a business.
Graduates should qualify for entry-level marketing and retailing positions in many types of organizations including marketing firms and businesses of all sizes.
Fall Session 1 (10 Credits)
course | class | lab | Clinic | work Exp. | credit |
|---|---|---|---|---|---|
ACA 115 Success & Study Skills or ACA 122 College Transfer Success | 0 | 2 | 0 | 0 | 1 |
BUS 110 Introduction to Business | 3 | 0 | 0 | 0 | 3 |
BUS 137 Principles of Management | 3 | 0 | 0 | 0 | 3 |
MKT 120 Principles of Marketing | 3 | 0 | 0 | 0 | 3 |
Fall Session 2 (9 or 10 Credits) | |||||
course | class | lab | Clinic | work Exp. | credit |
BUS 115 Business Law I | 3 | 0 | 0 | 0 | 3 |
MAT 143 Quantitative Literacy or MAT 152 Statistical Methods I | 2 or 3 | 2 | 0 | 0 | 3 or 4 |
MKT 220 Advertising and Sales Promo | 3 | 0 | 0 | 0 | 3 |
Spring Session 1 (10 Credits) | |||||
course | class | lab | Clinic | work Exp. | credit |
ACC 120 Prin of Financial Accounting | 3 | 2 | 0 | 0 | 4 |
ECO 251 Principles of Microeconomics | 3 | 0 | 0 | 0 | 3 |
WEB 213 Internet & Marketing Analytics | 2 | 2 | 0 | 0 | 3 |
Spring Session 2 (10 Credits)
course | class | lab | Clinic | work Exp. | credit |
|---|---|---|---|---|---|
CIS 110 Introduction to Computers | 2 | 2 | 0 | 0 | 3 |
ENG 111 Writing and Inquiry | 3 | 0 | 0 | 0 | 3 |
MKT 232 Social Media Marketing | 3 | 2 | 0 | 0 | 4 |
Total Semester Credit Hours in Program: 39-40